A COUNCIL TO DRIVE NATIONAL PROSPERITY AND LONG-TERM GROWTH THROUGH DESIGN.

The Australian Design Council is a not-for-profit industry body established to advocate for a design-led future for Australia and to champion the role and importance of design to address complex social, economic and environmental challenges.

Australia has a world-class design sector that is not being leveraged to its full capacity. While some businesses are using design as a competitive advantage, many still don’t understand how to embed it as a strategic tool to grow and prosper.

The re-establishment of the Australian Design Council is a unique opportunity to engage the Australian design sector at a business, industry and policy level to help grow more internationally competitive Australian businesses and for Australia to truly become a design-led nation.

VIEW OUR DESIGN MANIFESTO HERE

VISION

To embed design as a critical enabler for a future diversified economy.

MISSION

To leverage Australia’s design-led innovation capability to deliver long term growth and national prosperity.

OBJECTIVES

Advocate to government and industry leaders about the role and value of design to help diversify Australia’s future economy.

Embed design into Australia’s nation-building agenda and policy settings.

Oversight to leverage Australia’s design capability into the nation’s future industry development.

ADVOCACY

  • Promote the Design Manifesto as our action plan to help shape a brighter future for Australia, through design.
  • Recognise and celebrate Australian businesses who have re-designed their business models for a future economy through the Australian Design Council’s Design Excellence Award to stimulate the growth of more design-led businesses.

EMBED

  • Conduct Design Reviews to apply design thinking as a strategy for sectors with comparative advantage to unlock their competitive advantage.
  • Refresh our Design Manifesto through evaluation and evidence.

OVERSIGHT

  • Provide expertise and guidance on the implementation of design thinking in future policy decisions and industry development.
  • Evaluate the impact and make recommendations on policy implementation.

AUSTRALIAN DESIGN COUNCIL APPOINTS NEW CEO

Steve Baty to lead the Australian Design Council and help embed design into Australia’s economy.

As one of the Co-Founders of Meld Studios, Steve Baty brings extensive experience in embedding design as a strategic enabler across all levels of business, industry and government. Steve brings over 25 years of commercial design experience working with large institutions and organisations on complex challenges.

Remarking on the appointment, Steve said: “I’m excited to join the Australian Design Council at this pivotal time for Design and Australia as a nation. Design practice is undergoing a fundamental shift, integrating the rich history of design practice through the 20th and 21st centuries with the millennia-old wisdom of First Nations and the lived expertise of everyday people, ” said Steve.

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HOW DESIGN TRANSFORMS BUSINESS

How Design Transforms Business is the inaugural program launched by the Australian Design Council, to show how design can deliver growth, and in turn, national prosperity.

Developed in partnership with Food Innovation Australia Limited (FIAL), the program consists of a series of Case Studies, a Roundtable and a National Design Challenge to show how design can be used as a strategic tool to deliver growth and national prosperity.

In partnership with the Food and Agribusiness Growth Centre who trade as Food Innovation Australia Limited (FIAL), the inaugural program will be focusing initially on the Food and Agribusiness Sector – selected based on its potential for growth from a A$61bn to a A$200bn sector by 2030.

Food and Beverage Manufacturing, the post-farmgate activities of the sector, is one of six National Manufacturing Priorities in the Federal Government’s Modern Manufacturing Strategy.

Find out more about the program and read the Case Studies here.

AUSTRALIAN DESIGN COUNCIL

The Australian Design Council is comprised of industry champions who share the aspiration to help embed design-led innovation as a national priority for Australia.

Peter Freedman AM

INAUGURAL PATRON

Peter Freedman AM is the Managing Director of RØDE Microphones. Peter founded RØDE in the early 1990s, revolutionising the industry by creating a new market in high-quality microphones accessible to a mass audience.

By developing new infrastructure for the design and manufacturing of microphones here in Australia, RØDE has become one of the world's largest microphone manufacturers, and is an internationally recognised brand in studio, professional broadcast, and consumer electronics.

Peter was recently announced as a Member of the Order of Australia in recognition of his achievement and service to the community at large. To be identified as a Member of the Order is considered one of the highest acknowledgements that Australia can bestow upon an individual. He was also named the Ernst & Young Industry Entrepreneur of the Year in 2014.

CATHERINE LIVINGSTONE AO

NON-EXECUTIVE DIRECTOR

Catherine was the Chancellor of UTS and Chairman of the Commonwealth Bank of Australia (CBA).

She has been a Non-Executive Director of the Commonwealth Bank since March 2016 and was appointed Chairman on 1 January 2017.

Catherine is a former Chairman of Telstra Corporation Ltd and of the Commonwealth Science, Industry & Research Organisation (CSIRO), and was Managing Director and Chief Executive Officer of Cochlear Ltd.

She has served on the boards of Macquarie Group Ltd, Goodman Fielder Ltd, Rural Press Ltd and Worley Ltd. She is a former President of the Business Council of Australia and of the Australian Museum.

In 2008, Catherine was awarded Officer of the Order of Australia.

ROS MORIARTY

NON-EXECUTIVE DIRECTOR

Tasmanian-born Ros Moriarty co-founded Balarinji and is the company’s Managing and Creative Director.

A former ABC journalist with Radio Australia, prior to establishing Balarinji, Ros held senior positions with the Department of Aboriginal Affairs in Canberra and Sydney.

Ros was formerly a Commissioner for the Future of Sydney CBD (2021), Inaugural Chair of the Football Australia Women’s Football Council (2019-21), and Board member of Menzies School of Health Research Darwin (2019-21), National Gallery of Australia, Australian Major Events SA and the Australian Academy of Design. In 2023, she was named a Good Design Ambassador.

Ros was named Winner Business Enterprise in the 2015 Financial Review/Westpac Australian 100 Women of Influence Awards. She is an inductee of the Design Institute of Australia, the Australian Graphic Design Association, and the Australian Businesswomen’s Hall of Fame. In 2018 she was named a Companion of the University by Charles Darwin University.

An alumnus of the Australian National University, Ros’ honours include the St Peters Citizenship Award, the Advance Australia Award for Service to Industry and Commerce, a UNESCO Achievement Award, the Good Design Australian Design Prize and the Design Institute of Australia President’s Award.

Ros is the author of the memoir Listening to Country (Allen & Unwin 2010), shortlisted for both The Age 2010 Book of the Year, and the Australian Human Rights Commission Literary Award. She has also written eight picture books for children (Allen & Unwin 2012-18), variously listed for The Speech Pathology Australia Book of the Year Award (2012 & 2015), and the 2013 Australian Environment Award for Children’s Literature, illustrated by Balarinji.

She is Co-founder and Co-chair of the not-for-profit Moriarty Foundation, which enables Aboriginal families and communities to unlock the potential of their children.

DR STEPHANIE FAHEY

COUNCIL MEMBER

Dr Stephanie Fahey likes to create with purpose.

Stephanie was previously the Chief Executive Officer of Austrade, the Australian Government agency responsible for promoting trade, investment and international education, and tourism policy, programs and research.

Stephanie has been the driving force of the agency’s redesign to make it future fit. Stephanie believes diversity of thought sparks great ideas that can add true value to our social and commercial worlds.

Previously Stephanie built the education strategy practice within EY across Oceania; as Deputy Vice Chancellor (Global Engagement) at Monash University and Director of the University of Sydney’s Research Institute for Asia and the Pacific she built businesses which contributed to Australia’s deeper engagement with Asia.

Stephanie brings an international perspective to her work and a wealth of experience across business and academia.

PROFESSOR ROY GREEN

COUNCIL MEMBER

Roy is Emeritus Professor and Chair of the Innovation Council at the University of Technology Sydney. His doctorate is from the University of Cambridge and he has published widely in the areas of innovation policy and management, including projects with the OECD and European Commission.

Roy has worked in universities, business and government in Australia and overseas, most recently as Dean of the UTS Business School. He chaired the Australian Government’s Innovative Regions Centre, CSIRO Manufacturing Sector Advisory Council, NSW Manufacturing Industries Advisory Council and Queensland Competition Authority, and has participated in a range of industry reviews, including the 2015 Senate innovation system inquiry.

Currently, Roy chairs the Port of Newcastle and the Advanced Robotics for Manufacturing Hub and is a board member of the Innovative Manufacturing Cooperative Research Centre.

ANDREW N. LIVERIS AO

COUNCIL MEMBER

Andrew N. Liveris AO is the former Chairman and Chief Executive Officer of The Dow Chemical Company and Director of DowDuPont. He previously served as Executive Chairman of DowDuPont.

A recognised global business leader with more than 42 years at Dow, Liveris advocates the criticality of manufacturing worldwide.

He is the author of Make It in America and was tapped by the current U.S. Administration to help identify new ways to spur innovation, revitalise the U.S. manufacturing sector and drive economic growth and prosperity as Chair of the Manufacturing Council and a Member of the Apprenticeship of the Future Task Force.

Previously he served as Co-Chair of U.S. President Obama's Advanced Manufacturing Partnership steering committee and a member of the U.S. President’s Export Council.

He was recently named Senior Advisor to the Saudi Arabian Governments Sovereign Wealth Fund, PIF.

He sits on the Board of Directors of IBM, Worley and Saudi Aramco, on the Advisory Board of Sumitomo Mitsui Banking Corporation and NEOM.

He is the past Vice-Chair of the Business Roundtable, an Executive Committee Member and past Chairman of the U.S. Business Council, and a member of the Concordia Leadership Council and the Australian Government’s Industry Growth Centres Advisory Committee.

He serves as a trustee for The King Abdullah University of Science and Technology (KAUST), the California Institute of Technology, and the United States Council for International Business.

He was the founding member of The Nature Conservancy’s Latin America Conservation Council.

Andrew and his wife, Paula, both natives to Australia, have three adult children, Nicholas (Jemima), Alexandra and Anthony.

SIMONNE BAILEY

COUNCIL MEMBER

An executive leader within the global property and construction sector, with extensive expertise in innovative strategy development and organisational transformation. Simonne is recognised as a thought leader and futurist with a passion for socially sustainable and commercially successful outcomes across communities, drawing on her global experience in property development, project delivery and supply chain.

Simonne’s capabilities include her ability to deliver critical change programs across multiple business strategies, lead high-performance teams to execute new models and create new business concepts to market.

Simonne has a track record is using design-led principles through the lifecycle of an asset whilst implementing innovative large-scale placemaking and building solutions, demonstrated across a variety of sectors including commercial, multi-use, education, social and affordable residential developments.

With more than 20 years’ experience in the property sector, most recently leading Lendlease’s Connected Living business. In 2019 Simonne joined GFG Alliance to create a new property business across Australia which now comprises of over 170 Industrial properties, supporting manufacturing business growth and develop surplus sites to highest and best use.

Simonne recently joined Light Project as Co-CEO with Founder and Co-CEO Matt Hicks. The creative duo have joined forces to accelerate Light Projects growth and set up a disruptive supply chain business model together.

EDWINA MCCANN

COUNCIL MEMBER

Edwina McCann has been the Editor-in-Chief of Vogue Australia since 2012. In 2018 she was also appointed Editorial Director of the Conde Nast brands in Australia, encompassing Vogue, Vogue Living and GQ.

Edwina’s career in media spans senior editorships with publications such as The Australian and Harper’s Bazaar Australia, where she was Editor-in-Chief.

In 2015 Edwina topped B&T’s list of 30 Most Powerful Women in Australian Media. She joined the UTS Business School Advisory Board in 2014 and in 2017 was announced as a board member for The Australian Ballet and chair of The Australian Ballet Foundation Board.

In addition to her role with the Westpac Scholars Trust, Edwina is co-chair to the Australian Fashion Council and is a council member of Australia’s Nation Brand Advisory Council.

Giam Swiegers

COUNCIL MEMBER

Giam Swiegers became Aurecon’s Chair in January 2021 and has been a non-executive member of the board since 2019.

He retired from Aurecon on 31 January 2019 after having joined the company as Global Chief Executive Officer in February 2015.

Prior to working at Aurecon, Giam was Chief Executive Officer of Deloitte in Australia from 2003 to 2015.

DAVID THODEY AO

COUNCIL MEMBER

David Thodey is currently Chairman of Tyro, Australia’s only independent EFTPOS banking institution and Xero, a cloud-based accounting software provider for small and medium-sized businesses. Mr Thodey is also a non-executive Board director of Ramsay Health Care, a global hospital group. Until recently he was Chair of the Commonwealth Science, Industry & Research Organisation (CSIRO), the national research organisation for Australia.

Previously David was Chief Executive Officer and Executive Director of Telstra, appointed in May 2009., retiring from this position on 30 April 2015. Before joining Telstra, David was Chief Executive Officer, Australia and New Zealand at IBM. During his 22 years at IBM, David held several senior executive positions across Asia Pacific.

In January 2013, David joined the Board of the GSM Association, the global body made up of carriers and related companies that supports the standardisation and deployment of mobile technology around the world. He was also co-chair of the Infrastructure and Investment Taskforce of the B20 leadership group.

David has a keen interest in basketball, and was previously Chairman of Basketball Australia. He is a technologist and interested in customer centred transformation of businesses.

David received an honorary Doctorate in Science from Deakin University in 2016, honorary Doctorate in Technology from University of Technology in 2018, and was recognised for his services to business and ethical business leadership with an Order of Australia (AO) in January 2017. He has recently led a decadal review of the Australian Public Service for the Government (2019).

David now serves on a number of Boards and is also active in consulting, venture capital, public policy, and science, research and innovation while managing his own investment portfolio.

He is often asked to speak about authentic leadership, workplace equity, technology, digital transformation and corporate social responsibility.

Dr Sam Bucolo

EXECUTIVE DIRECTOR

Dr Sam Bucolo is an Industrial Designer with 30 years spanning industry and academia.

Sam is currently Design Thinker in Residence with Meat and Livestock Australia and Adjunct Professor of Design at Swinburne University.

Sam has collaborated widely with a diverse set of industry partners and sectors, he has led many government initiatives on embedding design within organisations, has held several senior positions within Universities and has been a former entrepreneur.

He is the elected Australian board member and Vice President for Cumulus, which represents over 250 art, design and media universities in 48 countries.

Sam has recently published his inaugural book, “Are We There Yet: Insights on how to lead by design”, which presents many of the organisations he has partnered with to build design leadership to enhance their innovation efforts.

DR BRANDON GIEN

EXECUTIVE DIRECTOR

Brandon is the CEO of Good Design Australia and Chair of the Australian Good Design Awards.

He is a Senator and President Emeritus of the World Design Organization (WDO), the global body for Industrial Design based in Montreal, Canada. He was elected President of the WDO from 2013 to 2015, the first Australian to hold this position.

Brandon has a degree in Industrial Design from the University of Newcastle and holds a PhD in Environmental Design from the University of Canberra's School of Design and Architecture.

He is an Adjunct Professor of Industrial Design at both the University of Canberra and the University of New South Wales.

Among other advisory roles, Brandon is a Non-Executive Director of ASX listed Spacetalk Limited (ASX:SPA) an Australian technology company that designs and develops breakthrough wearable technology.

Brandon was made a Design Ambassador to Japan, an honorary international design advocacy role organised by the Japan Institute of Design Promotion and Fellow of the Design Institute of Australia.

STEVE BATY

CEO

Steve has focused on advocating for Design and the role it can play across a career spanning 25 years. He is deeply experienced in the business of design, having worked in and led design organisations before co-founding and growing Meld Studios from three Founders in 2009 to twenty-five Designers across four studios today. The company has a string of accolades, winning the Australian Good Design Team of the Year in 2022 and becoming the first Australian headquartered company to become Employee-Owned by Trust in 2021.

Steve has played a critical role in the growth of Interaction Design, User Experience, Service Design and Strategic Design as communities of practice in Australia and around the world, helping to expand the Interaction Design Association from 10,000 to 75,000 members globally; convening Australia’s premier User Experience conference - UX Australia - since 2009; and launching and coordinating the UX Bookclub in 140 locations around the world.

Steve is a Good Design Ambassador and served on the Jury Panel for the Australian Good Design Awards from 2012-2016.

An accomplished speaker and presenter, Steve has also recently published a book on Strategic Design, Designing Tomorrow, co-authored with Dr. Martin Tomitsch of UTS.

65 YEARS OF AUSTRALIAN DESIGN

The Industrial Design Council of Australia (IDCA) was originally established in 1958 and funded by the Commonwealth Government. The Council was based on the UK Design Council model, established by Winston Churchill’s wartime government in 1944 to support Britain’s economic recovery.

The aim was to establish, maintain and promote high standards of design in manufactured goods, and to foster the understanding and appreciation of design in the community at large.

Industrialist and Chairman of BHP, Essington Lewis served as the inaugural Chair and Sir Walter Scott as Deputy Chair.

The Prince Philip Prize for Australian Design was later introduced, supported by His Royal Highness, Prince Philip, The Duke of Edinburgh followed by the Good Design Labels, visible indicators of quality design and manufacturing.

The aim was to recognise excellence in the design and manufacture of Australian designed and developed products.

The IDCA changed its name to the Australian Design Council in 1987 with a renewed focus on design information and training and in 1991, the Government handed control of the Council to Standards Australia, Australia’s national standards body.

In 2010, Standards Australia transferred control to Good Design Australia who continues to operate Australia’s Good Design Awards program as a platform to promote the role and importance of design to business, industry and government.

65 YEARS OF AUSTRALIAN DESIGN

The Industrial Design Council of Australia (IDCA) was originally established in 1958 and funded by the Commonwealth Government. The Council was based on the UK Design Council model, established by Winston Churchill’s wartime government in 1944 to support Britain’s economic recovery.

The aim was to establish, maintain and promote high standards of design in manufactured goods, and to foster the understanding and appreciation of design in the community at large.

Industrialist and Chairman of BHP, Essington Lewis served as the inaugural Chair and Sir Walter Scott as Deputy Chair.

The Prince Philip Prize for Australian Design was later introduced, supported by His Royal Highness, Prince Philip, The Duke of Edinburgh followed by the Good Design Labels, visible indicators of quality design and manufacturing.

The aim was to recognise excellence in the design and manufacture of Australian designed and developed products.

The IDCA changed its name to the Australian Design Council in 1987 with a renewed focus on design information and training and in 1991, the Government handed control of the Council to Standards Australia, Australia’s national standards body.

In 2010, Standards Australia transferred control to Good Design Australia who continues to operate Australia’s Good Design Awards program as a platform to promote the role and importance of design to business, industry and government.