Profiling Australian businesses who have
used a design-led mindset and practices to
grow their business.
HOW DESIGN
TRANSFORMS BUSINESS
How Design Transforms Business is the inaugural program launched by the
Australian Design Council, to show how design can deliver growth, and in
turn, national prosperity.
THE PROGRAM CONSISTS OF:
CASE STUDIES
NATIONAL DESIGN CHALLENGES
A framework that brings designers and industry leaders together to embed Australia’s world-class design capabilities into National Roadmaps.
There is a world-class design capability in Australia
that is not being leveraged to its full potential.
While some businesses are using design as a competitive advantage, many still don’t understand how to embed it as a strategic tool to grow and prosper. We believe this is Australia’s missed opportunity.
We hope this program will demonstrate how a design-led process can help.
WHAT DO WE MEAN
BY DESIGN?
DESIGN IS A PROCESS THAT LEADS TO BUSINESS GROWTH AND NATIONAL PROSPERITY.
Design is an iterative process for creative problem solving. It is the activity of conceiving and developing a plan for a new or significantly improved product, service or system that will meet a user’s needs. It considers economic, environmental and social impact.
We know businesses that use design, gain competitive advantage. Investment in professional design improves profitability, drives exports, jobs and much more.
We know design adds significant value when applied to complex challenges. We want to ensure design capability can be leveraged to amplify the number of Australian businesses leading by design to drive National Prosperity.
– “The contribution to Australia’s GDP of design-related industries and workers was approximately AU$67.5 billion per annum by 2018, or more than 3.5% of GDP – equivalent to the size of the construction industry.” Defining Design – Design’s Role in the Australian Economy, IP Australia 2020
– “The design economy generated £85.2bn in gross value added (GVA) to the UK in 2016. This is equivalent to 7% of UK GVA.” The Design Economy 2018
– “Design contributed $10.1b to New Zealand’s GDP (approximately 4.2%).” Value of Design to NZ Report, 2017
This process typically happens several times throughout a project as ideas are
checked and rechecked against the original defined problem and customer group.
CASE STUDIES
FOOD AND
AGRIBUSINESS SECTOR
In partnership with the Food and Agribusiness Growth Centre who trade as Food Innovation Australia Limited (FIAL), we will be focusing initially on the Food and Agribusiness Sector.
It has been selected based on its potential for growth from a A$61bn to a A$200bn sector by 2030.
Food and Beverage Manufacturing, the post-farm gate activities of the sector, is one of six National Manufacturing Priorities in the Federal Government’s Modern Manufacturing Strategy.
Sunshine Coast, QLD