HOW DESIGN
TRANSFORMS BUSINESS

How Design Transforms Business is the inaugural program launched by the
Australian Design Council, to show how design can deliver growth, and in
turn, national prosperity.

THE PROGRAM CONSISTS OF:

CASE STUDIES

Profiling Australian businesses who have
used a design-led mindset and practices to
grow their business.

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ROUNDTABLE

Discussing how this business
success could be scaled at
a sector/industry level.

COMING SOON

NATIONAL DESIGN CHALLENGE

The first of its kind, it will bring designers and business together to explore one major ‘opportunity’ for future national growth.

COMING SOON

There is a world-class design capability in Australia
that is not being leveraged to its full potential.

While some businesses are using design as a competitive advantage, many still don’t understand how to embed it as a strategic tool to grow and prosper. We believe this is Australia’s missed opportunity.

We hope this program will demonstrate how a design-led process can help.

WHAT DO WE MEAN
BY DESIGN?

DESIGN IS A PROCESS THAT LEADS TO BUSINESS GROWTH AND NATIONAL PROSPERITY.

Design is an iterative process for creative problem solving. It is the activity of conceiving and developing a plan for a new or significantly improved product, service or system that will meet a user’s needs. It considers economic, environmental and social impact.

We know businesses that use design, gain competitive advantage. Investment in professional design improves profitability, drives exports, jobs and much more.

This process typically happens several times throughout a project as ideas are
checked and rechecked against the original defined problem and customer group.

CASE STUDIES

FOOD AND
AGRIBUSINESS SECTOR

In partnership with the Food and Agribusiness Growth Centre who trade as Food Innovation Australia Limited (FIAL), we will be focusing initially on the Food and Agribusiness Sector.

It has been selected based on its potential for growth from a A$61bn to a A$200bn sector by 2030.

Food and Beverage Manufacturing, the post-farm gate activities of the sector, is one of six National Manufacturing Priorities in the Federal Government’s Modern Manufacturing Strategy.

CASE STUDY ONE

The Happy Snack Company

Sunshine Coast, QLD

CASE STUDY TWO

Grounded Foods Co.

VIC and US

CASE STUDY THREE

MainStream Aquaculture

VIC and QLD